Conclusion

There is a lot of potential for ALCTS to reach its target audience through some strategic revamping of its social media practices. Through a literature review and survey of technical services library professionals, Team C has identified four best practices for ALCTS’ social media: build on previous successful social media practices and events; be on the social media platforms where your target audience is on; engage people in conversation online and post relevant content; and dedicate a small team of individuals to monitor and run the accounts.

We will share our complete survey data with the ALCTS leadership and hope that ALCTS can gain insight from our research and incorporate them into their social media best practices.

 

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