References

Farb, B. (2011). Social Media’s Tough to Measure. CRM Magazine, 15(11), 11–12.

Marketing General Incorporated. (2013). 2013 Membership Marketing Benchmark Report. Alexandria, VA.

Moran, E., & Gossieaux, F. (2010). Marketing in a Hyper-Social World. Journal of Advertising Research, 50(3), 232–239. doi:10.2501/S0021849910091397

Schaffer, N. (2012, February 18). Social Media 101 for Professional Associations. Maximize Social Business. [Blog post]. Retrieved from http://maximizesocialbusiness.com/social-media-101-for-professional-associations-5330/

Social Media: How do I get Started? (n.d.). Canadian Internet Registration Authority (CIRA). Retrieved June 10, 2014, from http://www.cira.ca/my-ca/website-101/social-media/

Stanchak, J. (2011, February 16). How associations can use social media to build influence and increase their reach. SmartBlog on Social Media. Retrieved from http://smartblogs.com/social-media/2011/02/16/how-associations-can-use-social-media-to-build-influence-and-increase-their-reach/

Use of Social Media in Associations. (2012, October). Association Forum of Chicagoland. Retrieved June 10, 2014, from http://www.associationforum.org/Resources/Samples.cfm?ItemNumber=1925

 

 

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